-
Product ID: 0264
-
Category: Test Bank & Solution Manual
-
Format: Instant PDF Download
-
ISBN-13: 9781266841491
-
SKU: 75792
-
Contact: 📧 bookzon.shop@gmail.com
-
Buy Now:
👉 Purchase Here
📚 About This Learning Package
This complete academic bundle includes the Test Bank, Solution Manual, and Quick Start Guides for Essentials of Marketing, 18th Edition by Joseph P. Cannon, William D. Perreault, and E. Jerome McCarthy.
Designed for international students (note: Connect access code not included), this resource offers a practical, strategy-based approach to mastering marketing fundamentals.
Building on McCarthy’s iconic 4Ps of Marketing, the latest edition focuses on real-world marketing strategies, consumer behavior, and ethical marketing practices.
🎯 Key Benefits
✅ Comprehensive & Practical
Includes real case studies, problem-solving tools, and strategy planning templates.
✅ Ideal for Students & Instructors
Perfect for business majors, MBA students, and marketing educators worldwide.
✅ Fast Digital Access
Get instant download access to study materials without waiting.
📖 Detailed Table of Contents
-
Marketing’s Value to Consumers, Firms, and Society
-
Marketing Strategy Planning
-
Evaluating Opportunities in the Changing Market Environment
-
Focusing Strategy with Segmentation and Positioning
-
Final Consumers and Buying Behavior
-
Business and Organizational Buying
-
Using Marketing Information for Better Decisions
-
Product Planning for Goods and Services
-
Product Management and New Product Development
-
Distribution and Channel Development
-
Logistics and Customer Service
-
Strategy for Retailers and Wholesalers
-
Integrated Marketing Communications
-
Personal Selling and Customer Service
-
Advertising and Promotions
-
Publicity and Public Relations
-
Pricing Policies and Objectives
-
Price Setting in Business
-
Ethics in a Consumer-Oriented World
🧠 Who Should Use This?
